formats, sizes, grades ... How good use for my company's corporate video? Usten
Monday, January 10, 2011
My Dogs Lips Are Peeling
formats, sizes, grades ... HD, SD, HDMI, H, IJ, K ...
How good use for my company's corporate video?
Those who have experienced the transition from analogue to digital formats in the audiovisual sector, one could cite dozens of formats presented in the last 20 years.
so curious and they will sound like Chinese to new generations of graduates, including: Inch B and C, Betacam (non-SP and SP), U-matic low and high band , various digital inventions that never caught on until the arrival of digital Betacam, domestic Super VHS, Video 8, Hi 8, and the DV revolution.
These formats DVC followed, their descendants and some digital fled, including Betacam SX.
So far the tapes, but now it get away tapes and formats on solid support, high definition, 2K - 4K and 3D.
If you are responsible for a company, business or institution, you planteándote make a video, you possibly overwhelm producers by selling formats and qualities.
We will analyze several factors when choosing a video format and quality, without trying to kill flies with cannon fire, and suggest the use of high-end equipment, more own film or advertising that a good corporate video company.
Point one, resolution . As cameras captured pictures of a specific number of horizontal and vertical pixels (eg 4,000 horizontal by 3,000 vertical), digital video formats also have dimensions measured in pixels.
The standard definition or SD (which has been commonly used in TV until last year) has dimensions of 720 pixels horizontal by 576 vertical pixels, approx.
High definition or HD can occur in 3 sizes. 1,280 x 720 pixels, 1,440 x 1080 pixels and are Full HD 1920 x 1080 pixels. I would dispense with the smaller size (1,280 x 720), already is too short to compete as her two older brothers.
clearly see that between the SD and HD is a quality difference, as regards the definition and the number of pixels, nearly three to one.
addition hand, displays sold today (LCD, Plasma or LED) is no longer produced in SD. All are HD (1,920 x 1,080 pixels) and the players high-definition discs (bluray) can be bought from 150 €.
Conclusion: That you're going to spend money on a video that is not in HD, if there are no such poor quality screens. Always look for the highest resolution possible. I have more definition will provide better image to your production and be open to future applications.
Point two costs. For starters, you comment that luckily for you and unfortunately producers like electronics is making strides and prices go down, like lowering the price of a computer from one year to another, cameras and editing to work high definition (HD prosumer or consumer) are the same price as the standard grade 3 -5 years ago.
When companies introduce you several quotes for a video, you must not pay exorbitant prices for a day of HD camera and HD editing. Think the other teams and professionals that make up the production are the same as working in high definition or standard definition SD HD.
In conclusion: For a slightly higher price (+10 or 15%), must be able to offer HD. Rejects the recordings and editing in standard definition, are disappearing and its result on the screen can not compete with the HD.
Point three, Internet .
If we consider the Internet, we should, as another major means of dissemination of your corporate videos, you can see how today and you can show your videos in HD through free portals like YouTube and Vimeo, and many others.
Conclusion: Being able to have more quality, because they waive this, if just going to cost us more money (+10% or 15%).
Finally, some advice:
- Ask bluray the finished product (for HD version) and widescreen DVD (for SD version). Before you begin, that you show real examples of their work to watch high-definition quality.
- The recording and editing are done in HD at least 1,440 x 1,080 pixels, and ideally in full HD (1,920 1080px x).
- Preserve a master production data disk (external hard drive, bluray or other data) in a low compression format for future conversions. The producer should keep another copy.
- dispense with the HD formats on tape with HDV. Find cameras that record onto memory cards Panasonic HD formats, or that we use, Sony's XDCAM format. Both are good and quality. You can opt for other superiors, but what are you going to pay dearly (economically speaking) and not going to tell the difference.
There is no excuse. Require your work in HD at a reasonable price.
continue informed.
Juan Angel
Keywords: Change format, video formats, quality, definitions, resolutions, quality, definition, resolution, audiovisual, reporting, infomercial, tapes , copy, convert, ring, tip. Valencia Comunidad Valenciana, Valencia, Spain.
BLOGGSPOT http://www.juanangelgomez.blogspot.com/
ADARVE PRODUCTIONS http://www.adarveproducciones.com/
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