Wednesday, July 4, 2007

Decorative Rabbit Cage

messages that miss the mark

Aceprensa (July 4, 2007)
Signed by Rafael Serrano

As in many other countries, British health authorities multiply advertising campaigns for citizens health care. The Economist (23-06-2007) criticizes the excessive zeal and inefficient. The ruling was not really on the recommendations, increasingly vigorous, fall on deaf ears rather not make a dent in those who should follow but punish the eardrums of those who do not need.

Rich countries have overcome the main causes of death in the past: poverty, cold, lack of hygiene. Now from health threats including certain "lifestyles" and the campaign seek to change. Many people and has left or has not acquired, under the influence of the campaigns or for other reasons, but is an important attached to other bad habits. Then the official propaganda up the volume and tone of the warnings, without addressing the cause of the deafness of the recalcitrant and the risk of confusing or alienating those who are not at risk than is advised.

snuff Drinking and provide clear examples. The British Ministry of Health has just launched a "national strategy against alcohol" with her claims that drinking too much is so frowned upon in many circles as smoking. Has urged the manufacturers of alcoholic beverages to include warnings on the labels of all products, with the threat to impose by law if you do not obey. At the same time has increased the recommendations for pregnant women: before them said he did not spend two drinks per week, now should not try or drop from trying to conceive until they give birth. Such drastic rules and is known medical baseless discredit, harass moderate drinkers, but will convince those who overindulge.

July 1 came into force in England a total ban on smoking in virtually all places of public use. It also includes company cars when they have more than one passenger. With an ordinance so forceful and generally missing an undue burden on the innocent. Many establishments affected by the new law have never allowed smoking, such as churches or gyms, yet are required to post conspicuous signs of "No Smoking", or face a fine of up to one thousand pounds.

This tactic of shooting the package does not reach the recalcitrant. The campaigns also prove to prevent AIDS and other sexually transmitted diseases (STDs), that information does not cite The Economist. Spread the condom is a good measure to limit damage to the environment of prostitution, where it is very difficult to achieve something better. But it makes sense to say to all young people who use it in a system, assuming they are in danger, as if the ETS were contagious. UNAIDS data show that most HIV infections occur in "clusters risk ", not the general population (see Aceprensa 129/06). The campaigns for "safe sex" are not the target. STDs have not slowed or teenage pregnancies, as shown, for example, the British experience (see Aceprensa 53/04) or English (see Aceprensa 91/06, 128/04 ). Instead, a comprehensive strategy that addresses the risks of promiscuity, as in Uganda, has had considerable success (see Aceprensa 53/06).

The Economist suggests that the Ministry cry less and go to the root. Unhealthy habits are disproportionately concentrated in the lower classes. It is easier and more effective to attack the relationship between health and social position to point directly to the behaviors. For example, other possibilities should be made available to the residents of neighborhoods where many lack the time or money to do better than spend hours racked in a pub. It would also be useful to give more support to families, as the unhealthy habits are more common in single parent households and children of broken marriages, a year ago marked the former British premier Tony Blair to announce a plan to combat marginalization ( see Aceprensa 96/06).
If a Ministry of Health would know the relationship between health and family, maybe give young people with better advice.

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